Field Marketing Executive - Dharan

Job Category : Marketing

Job Type : Full Time

Qualification : Bachelor

Position Summary :

Activate brand strategies and build equity at territory level to build off takes. Take ownership of assigned areas to gain in-depth understanding of market, consumer and channel to create impactful brand activation to increase awareness, trial and usage. Engage local communities to build brand advocates. Leverage brand positioning and communicate strong local PR with consumer and trade. Focus on effective brand activation with return on investment.

Job Description

KEY RESPONSIBILITIES

1.

Brand and Field Marketing Execution

- Build advocates through local communities activation

- Plan and execute activation based on local insights and targeted consumer touch points

- Submit project proposal and performance report. 100% compliance with pre-authorization process

- Manage 1-2-1 BP allocation, deployment and effectiveness

- Align and achieve KPIs of cost per contact/trial and stick sales to maximize ROI

- Lead HoReCa, party palace, outlet owner, university areas eatery and tea shop activation

2.

Trade Activation

- Execute trade program along with sales to strengthen relationship with trade and build off takes

- Work with HQ to plan POSM requirement, deployment, storage and channel allocation

- Follow supplier selection process and source suitable vendor for all local POSM production

- Keep accurate tracking of all POSM inventory

3.

Budget Management

- Full compliance to budget allocation and maximize spending with excellence in execution

- Accurately check invoice, KPIs measurement and ROI for each project

 

Process to apply job

 

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